The Digital Design Process

The head of our design team, Enzo, has put together a beginner’s guide to digital design processes to follow in 2019. To get a taste, read his recommended steps for planning below. Planning is a key element to the web design process, and will save a lot of hassle, time and effort later down the line!

Planning Step 1 – The Brief

How do you want to organise your information?

Understanding your client’s business and intended target market will help you determine how the site is and should be structured.

Planning Step 2 – Pages

What type of pages do you need and how many are required?

Constructing your pages effectively enhances usability and naturally drives users to the information YOU want them to see.

Planning Step 3 – Navigation

How quickly can users find what they are looking for?

It is imperative that the navigation allows the user to know where they are on the site, how to find information and how they can get back to where they started within 3 clicks or less so they don’t lose interest or get lost.

Planning Step 4 – Define the purpose

What does your client want the site to do?

A clear purpose for the site is important because this will generally dictate the focus of the design.

Planning Step 5 – Define the users

Who are the users your client wants to visit the site?

Establishing existing and potential new users will increase the chances of promoting your client’s product/services in a more effective way.

Planning Step 6 – Plan the content

What TYPES of media will get your clients message across effectively?

Typography (Text), Imagery (Photography, Illustration, Iconography) Rich Media (Video, Audio, Animation). All of these types of media may need to be considered because combining difference types of media can enhance the user experience and expand the reach of the site.

Planning Step 7 – Design & Layout

What to consider?

Establishing and choosing the right digital design elements are KEY. The planning steps 1-6 ensure that the solution will be based on the information acquired from this process and client briefing.

For example: clear navigation, clean lines and simple layout. This will make it easier for users to find what they are looking for on the site. Also consider consistency, coherence and information placement so it will simplify the user’s journey through the site.

In addition to understanding what type of UI (User Interface) the client wants, it is also important to consider the UX (User Experience/Journey). Can the user find the information they want easily and effectively once on the site?

If you want to discover more industry insights and information about the core elements of web design processes, then download our FREE guide here:

However the Brave Bear team are more than happy to do the digital heavy lifting, so if you want us to build or optimise your website call us on 01543 758188, email or get more info at!